By Ruth Rowland​​​​​​​
I was excited to be asked to work on this challenging job for Mass Agency, creating hand lettered illustrations for a brochure for Nebianax, a new treatment for Cystic Fibrosis. 
Attention to detail and constant revision helped me build up a series of word as image, illustrative calligrams to communicate the problems related to the illness. The restricted colour palette and clean design work well as a foil to the intricately expressive imagery.
©Ruth Rowland Lettering Artist &  Illustrator - Illustrative Calligram of Woman for Nebianax

Illustrative Calligram of Woman for Nebianax

©Ruth Rowland Lettering Artist &  Illustrator - Illustrative Calligram of Man for Nebianax

Illustrative Calligram of Man for Nebianax

©Ruth Rowland Lettering Artist &  Illustrator - Illustrative Calligram of Woman (Profile) for Nebianax

Illustrative Calligram of Woman for Nebianax

©Ruth Rowland Lettering Artist &  Illustrator - Illustrative Calligram of Lungs for Nebianax

Illustrative Calligram of Lungs for Nebianax

©Ruth Rowland Lettering Artist &  Illustrator - Illustrative Calligram of Man (Detail) for Nebianax

Illustrative Calligram of Man: Detail

To see more of the campaigns I've worked on, head back to my advertising folder in the menu or for more shaped lettering, take a look at my illustrative lettering for Starbucks ...

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